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Blizzard in July: DQ to Donate Thursday Sales to Area Children's Hospitals

On Thursday, participating Dairy Queen restaurants in Metro Detroit will donate proceeds from the sale of each Blizzard to Children’s Miracle Network hospitals.

On Thursday, July 26, metro Detroit will be hit with a rare summer blizzard.

More specifically, it will be a day of Dairy Queen Blizzard treats to benefit area children.

For the sixth consecutive year, Dairy Queen’s Miracle Treat Day invites people to come out to area stores and enjoy a cold, refreshing ice cream treat to raise funds for services and equipment for hospitalized children.

The Trenton on West Road will be participating in the effort.

Participating Dairy Queens in Metro Detroit will donate proceeds from the sale of each Blizzard treat sold today to the Children’s Miracle Network Hospitals and Southeast Michigan’s representative, the Beaumont Children’s Hospital. Children’s Miracle Network Hospitals is a charity that raises funds for more than 170 children’s hospitals across the United States and Canada and ensures that when a donation is made, it stays in the local community, so that every dollar given goes to help local kids.

“With this year being the warmest on record, Dairy Queen’s Miracle Treat Day is coming at a perfect time to help cool people down,” said Tom McGannon, associate vice president of the Beaumont Foundation. “We appreciate our DQ partners and their ongoing support to raise funds that help local kids through Children’s Miracle Network Hospitals.”

On Miracle Treat Day 2010, participating Dairy Queen locations throughout the United States and Canada raised $5.5 million for Children's Miracle Network Hospitals in local communities. The Dairy Queen system is one of the top 10 contributors to Children’s Miracle Network Hospitals having raised more than $92 million since 1984.

So, whether you choose the new Turtle Brownie Blizzard of the Month or any other flavor, you can do it for the kids. For more information about Miracle Treat Day including participating locations near you or the Dairy Queen system, visit MiracleTreatDay.com or DairyQueen.com.

About Beaumont Children’s Hospital

Beaumont Children's Hospital provides comprehensive services for children up to age 21. From specialized care for premature babies through the entire range of pediatric subspecialty care, Beaumont's doctors have the expertise and experience to help parents give their children the right start to a healthy life. Beaumont is an associate member of the National Association of Children’s Hospitals and Related Institutions and the only Children’s Miracle Network Hospitals-affiliated hospital in Southeast Michigan.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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