Wyandotte's 4 Her Boutique Closing This Month

The women's store will have an online-only presence, in addition to other services being offered.

Jeanette Rinna will celebrate the two-year anniversary of her shop, 4 Her Boutique, on Friday.

But that's the last milestone that the store will see as it's going out of business at the end of the month.

And that's OK with Rinna.

"I was bummed out at first, but then I was OK with it," she said. "I can't sit here anymore. It has nothing to do with the store. I understand that you have to build a business, but I just can't sit here anymore."

After some late night talks with her husband and some tearful soul searching, Rinna said, she toyed with the idea of moving the business, but instead opted to take it strictly online.

Instead of operating a storefront business, Rinna will sell the same types of women's merchandise on her website. She also will offer a number of other services, including being a personal stylist and closet organizer, as she looks for her next full-time employment.

"Retail is what I went into and retail is what I've always known ... but I'm really up for anything at this point," she said. "I've got some resumes out and am always looking."

Rinna announced the news Wednesday on her company's Facebook page. 

*** ANNOUNCEMENT*** As it is the being of a new year and I am striving to do what I love, I have decided to take 4 Her Boutique in a different direction. January is the last month I will have the store front here in Wyandotte. Starting in February I will be running the store as a website based store as well as adding some great services to help you, my amazing clients. The details are not fully in affect but I am hoping to add closet organization, personal shopping, stylist (help you get the right outfit for a family photo) and assistance with packing for a trip. As things become more definite I will keep you in the loop. I want to thank you for all of the support you have given me in the past two years. I just need to get out there and find my passion again. Jeanette

Items in the store are marked from 40 percent to 75 percent off and will stay that way until the end of the month or until everything sells, whichever comes first, Rinna said.

"Preferably, I don't want to take anything in here with me, so I've got it all marked down to some great deals," she said.

Rinna said a number of things went into play with the store's closing, but the most severe was the lack of customers she's seen since a June 10 devastating fire at neighboring Lions & Tigers & Beers Sports Club.

"I was the only retail business open on the block and people weren't walking down or stopping in," she said. "Up until June, I was up on the year. Since then, it's been terrible."

Business has dropped by as much as 50 percent and there have been days when not a single person has stopped at the store, Rinna said.

"I'm the only one here and I'm sitting here six days a week and it just got to be too much," she said.

Rinna said she appreciates all of the customers she's gotten to know over the last two years and said they made her stint into entrepreneurship a success.

"They're the ones who kept me in business," she said.

The spot that now houses 4 Her will be turned into an art studio once the store leaves, Rinna said.

Jason Alley January 04, 2013 at 08:27 PM
FYI, Chuck's comment was deleted for violating our terms of use. For a full explanation, they're available at http://wyandotte.patch.com/terms.
Toni Vellmure January 04, 2013 at 09:13 PM
Very sad to see this boutique close down, terrible how much that fire has devastated the shops downtown. Both of my daughters love 4 Her & Jeanette has always been very welcoming when you enter the store. We will definitely be coming in this month. I wish you much luck in your future endeavor, Jeanette!! Looking forward to what you offer online.
Mary Washko January 07, 2013 at 03:07 PM
Okay, Chuck must of said something derogatory about us full figured women!
Tom Skyler January 07, 2013 at 07:10 PM
I am confused a bit, why was she so slow and no one coming in for days if the demand is there since there are no stores to shop at for plus sizes ?
Gregory January 07, 2013 at 11:09 PM
This is a bit off topic, but, why not. First off downtown Wyandotte is nice (once you get there) but it is a very difficult area to start up a business in. Actually all of Wyandotte is pretty cool and a great place to bump around in. Being a small business owner in Wyandotte for 8 years, I have seen many great hard working people sink their fortunes into a start up business in dtw (downtown Wyandotte) and they have failed. Face it, dtw is not easy to get to and 180 degrees of customer access is cut off by water, plus customers can be deterred by the 10+ traffic signals you encounter when you do venture in. (Sure the traffic lights can be a petty argument but when there an inconvenience customers tend to choose the path of least resistance.) Look at the Fort Street construction the a great number of Wyandotte business endured. I tell you customers left and went elsewhere. Now, I wish there was some ink spent on the small businesses that closed on Fort Street because of construction. Or how about the fine businesses that endured and are worth our support. How about some love for Discount Drinks, Sportsman Pizza, ElDorado, McQuistion Motors, Ace Hardware, Mike Carey Music, EW Smith, and there are many more that have been serving our community for years and don't even get a thought by the editors of our media outlets. Why because they aren't downtown. The businesses that serve outside of dtw, have been overshadowed far too long by a warm and fuzzy feelings about downtown.


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